Why you need more than a logo. You need a brand.

How clients normally start the conversation: “I have a new business idea, so I need a logo.”


My response: *Left eyebrow raises and (((screaming, ohhhh noooo))). *


Okay, so that’s a little dramatic, but it's why I’m writing this post!


There are thousands of reasons why “just a logo” is not really what you need.

What you actually need is a brand.


I’ll start you off with three of those reasons today.

01. YOUR LOGO IS NOT YOUR BRAND


Your logo is just a small piece of what helps make your brand and business successful.

There are so many other key elements that play a factor in the overall success of your brand, and you need to know how to execute all of those pieces.


For example: If you have a logo, but are using different color schemes, photos, tones of voice, and ideas across your social media, website, and email… your followers will never know who they're really following or what you’re trying to help them with.


It’s hard to establish trust with someone when you can’t figure out who they are or what they do (news flash, that was soooo me! Oops sorry, where was I). A logo is great, but if you’re not consistent in other areas of your brand, you may not be successful.


The three main elements I teach my clients about when it comes to establishing your overall brand are: your voice, your vision, and your visuals.


Even though I’m a trained graphic and brand designer, I’m telling you that your voice and vision are just as important as your visuals.


If you have the design, but don’t know what you stand for, your clients might think you look pretty… but won’t understand what you can do to help them.


If you have a consistent voice, but no clear vision on where your business is heading, your followers won’t have a reason to keep following you.


If you have a clear message and know the direction you’re headed, you still need the design to help carry out the message visually.


These three factors are absolutely essential to your brand.


02. CONSISTENCY IS KEY


As I’m sure you’ve heard before, consistency and unity across your brand is the key to gaining more followers and getting new clients. If you’re sharing bright, crazy-colored photos on Instagram but using soft, calming tones on your website, your followers may not recognize you as the same person or the same brand.


The goal is for your followers and potential clients to see an image or read something and know immediately that it came from you and your brand.


I’ve worked with several businesses to rebuild and re-establish their brand after a designer sent them on their way with just a logo file and nothing else.


Please ask your designer for a brand, not just a logo. Do your research on them and ask ques