4 EASY WAYS TO UPDATE YOUR BRAND FOR 2023
It’s January again – a time for fresh starts, reflections, and goal-setting! If you’re a small business owner, have you taken the time to review what your business has accomplished and created a plan for this year? Your brand is one of the first things people see when they come across your business, and creating an AMAZING first impression should definitely be on your to-do list for 2023! We’ve already put a list together of 4 different areas of your brand that you can refine to make a positive impact on your target audience. Here’s what you can do…
Redefine your target audience
Elevate your visual brand identity
Refine your brand collateral
WHY IS IT IMPORTANT TO REFRESH YOUR BRAND?
While it’s important to invest in a timeless brand that lasts you throughout different seasons in business, it’s ok to make subtle refinements as you gain experience in business and the picture of where you want to take your business gets clearer. The world is constantly changing around us, and as new methods, strategies, and mindsets arise, our brands need to adapt. Our brands need to adapt to the changes that happen around us! And we can’t always forecast what the next big thing is going to be, so building a brand allows you to become better attuned to your potential customers.
STEP 1: REDEFINE YOUR TARGET AUDIENCE
As you’ve worked with more clients and interacted with more customers in the past, have you thought about who you want to welcome into your client family in 2023? Owning your own business is often about doing what you love, and when you can surround yourself with the right group of people, it becomes even more enjoyable. Here are some questions you can ask yourself to help create a clear picture for your ideal client…
What did I enjoy the most about the clients I worked with in 2022?
What do I want to change so I get more joy out of my work in 2023?
What problems are my audience facing that I can help solve?
Once you have the answers to these questions, think about the ways your brand can more accurately reflect the people you want to attract.
STEP 2: ELEVATE YOUR VISUAL BRAND IDENTITY
Now that you’ve completed the pre-work and know what you need to adjust in your branding for the new year, it’s time to get to work! Elevating your brand’s visual identity can be as subtle as refining your color palette or elevating your font choices to look more elegant, or it could be larger changes such as simplifying your logo, rewording your tagline to better fit your mission, and similar changes. If you have any of the following goals for your brand, here is what you can do:
If you want your brand to look more luxurious, simplify your branding to be more powerful and memorable. Use a more neutral color palette with a few complementary colors to keep your brand personality, along with only two or three fonts for a cohesive look across your website and marketing.
If you want your brand to be more personable, use a warm color palette instead of cooler shades. Help your brand to look more approachable with hand-drawn elements, interactive elements such as animations on your website, and utilizing short-form videos in your marketing efforts.
If you want your brand to be more professional, curate a color palette of 3-6 colors to use, a maximum of three fonts, and avoid free templates from Canva and similar platforms for your logo and social media marketing. Think about hiring a professional designer to create the perfect brand!
STEP 3: CREATE TEMPLATES
It’s not only your visual branding – your logo and all its different variations that need to be updated, but to keep your brand up to date in 2023, it’s important to create templates that save you time, are custom to your business, and help you to reach your goals. While it may be easy to use the premade templates already out there, custom templates are built specifically with your audience and goals in mind. Here’s how you can build your own templates to save time and increase conversions!
Take a look at your existing content – look at your analytics to see what kind of content resonates best with your audience so you can get an idea of the kind of templates you should create more of.
Start with your brand colors, logo variations, and fonts – half of the work is already done for you when you use the brand elements you already have! Pairing these three with brand patterns and other elements to make infographics, quotes, and how-to guides will help you have more on-brand content for your social media marketing strategy!
Repurpose your content across platforms – it’s not just Instagram that you can create templates for, but your PDFs such as proposals, guides, and email marketing freebies. Resize your Instagram feed post templates to become Instagram Stories, Pinterest Pins, and even Reels!
STEP 4: REFINE YOUR BRAND COLLATERAL
Your brand is far more than just your logo, colors, and fonts! It touches everything that your potential customer will interact with as they progress through your customer journey to start working with you or purchase your products. If you have a product-based business, think about things like apparel, packaging materials, thank-you notes, stickers, and more! For service-based businesses, this can be a personalized welcome packet, business cards, and anything else unique to your business! Some of our favorite brand collateral items that you may want to refine for your business are…
Email signatures: one of the most underrated ways you can elevate your brand is by creating a custom brand signature with your headshot, logo, quick links, name, contact information, and anything else people should know when they’re emailing you.
Email marketing templates: a great way to increase engagement and build a personal relationship with your potential clients is through email marketing. The emails you send can become a trademark of your brand if your emails consistently look the same, follow the same format, and are customized to your own brand.
NEED HELP REFRESHING YOUR BRAND?
To help get you on the right track for 2023, schedule a FREE 30-minute consultation with us by clicking here!