9 Steps to Market your Business More Efficiently

I've been an entrepreneur and business owner for years. I remember in the beginning what a challenge it was to market my business online. I changed services at least 3 times during one year because I had no clue who my target audience was and thought I could do EVERYTHING. What I learned was my original site and message confused potential customers, which meant a lot of business and MONEY was lost. Here are a few things that have helped me become more successful.

Know Your Market

Before you can truly connect with your audience, you need to first know who your ideal customers are and where they spend the most time online. B2B (Business to Business) providers will likely find LinkedIn is the best platform for finding new clients, while retailers who market to the public will be most successful by reaching out through sites like Facebook, Twitter, or Instagram, depending on the target demographic. Some marketers feel that through creating personas, they can get a better grasp of their target customer and have an individual in mind when they’re creating a new campaign.

Have Your Infrastructure in Place

Many small businesses make the mistake of luring new customers in before they have the necessary support. It’s important to make sure you can handle an increase in business, whether that means hiring more employees or contracting some work out to a trusted provider.

If your staff already seems to have more work than they can complete in a given workweek, a new client won’t get your best work, resulting in reputation damage and staff burnout. Make sure you get the right help.

Pick the Right Channels

The marketing channels you invest in should largely depend on your target market. If you cater to an older population, you’re likely to skip social media and invest in snail mail campaigns. Consider your budget when choosing your marketing mediums. Online marketing strategies are cost-effective and have the ability to reach many people fairly quickly. Be sure to include a healthy mix of options to reach a larger audience.

Other channels to consider:

  • Speaking opportunities

  • Content marketing

  • Email

  • Influencer marketing

  • Partner co-marketing

  • Events

  • Review sites and directories

  • On and offline advertising

  • Webinars

  • Social media marketing

Set Up an Online Presence

Before you can post your first social media update, you’ll need a fully comprehensive online presence. This includes an easy-to-find website that will give customers all of the information they need to take action. Even with a presence on all of the social media platforms your target customers use, you’ll need to be able to direct them to a website that contains information about your services, descriptions of your products, or a full-scale store where they can make purchases. Here are a few more tips on how I personally have been able to land new customers through social media.

Use Automation

Technology has become a marketer’s best friend. There are hundreds of tools out there aimed at making your life easier and streamlining your marketing activities. Marketing automation refers to using software to carry out marketing tasks like email blasts, social media posts, and other web-related activities.

Automation software has come a long way since its inception. They’re hugely customizable so your clients don’t feel as if they’re being spoken to by a robot and very user-friendly. However, this is not a set it and forget it solution. Consistent review of your automation strategy is a must to keep it fresh and engaging. Plus, you supply the content